The evolution of restaurant patios has become a fascinating case study in the post-pandemic world. What started as a 'free lunch' for many restaurant owners during the COVID-19 crisis has now transformed into a complex and costly endeavor.
The Patio Paradox
Patios have long been a staple of the restaurant industry, offering a unique dining experience and a chance to boost revenue. However, the pandemic accelerated their importance, with outdoor dining becoming a safe and desirable option for many.
For Matthew Senecal-Junkeer, owner of Birds & The Beets Food Group, patios were a literal lifesaver. His Chinatown location's small patio was extended, and a new one was built at his Gastown restaurant, thanks to the city's patio program. This expansion was a game-changer, keeping his business afloat during challenging times.
A Lucrative Summer Boost
The impact of patios on restaurant sales is undeniable. Senecal-Junkeer estimates a 40% increase in business during the summer, with sales jumping by 20-30%. This trend is not unique; Court Desautels, CEO of the Neighbourhood Group of Companies, also reports a 10-20% sales boost and a 15% increase in beverage sales during the warmer months.
The Cost of Success
However, as patios have become more popular and integral to restaurant operations, their costs have also risen. Landlords now factor in the value of patio space when setting rental costs, and the extra seating often comes at a premium. For Senecal-Junkeer, this meant a significant increase in rent when renewing his lease in 2023.
Additionally, there are other expenses associated with running a patio. Restaurants may need to compensate municipalities for lost parking revenue and invest in infrastructure and staff to support outdoor dining.
Weather, World Cups, and Other Challenges
The success of a patio is not solely determined by its physical presence. Factors like weather and external events can significantly impact its performance. Aisling Farrelly, owner of the George Street diner in Toronto, found that a smoky, hazy summer day kept patrons away, and the World Cup drove traffic to other venues.
A Balancing Act
The popularity of patios has led to a unique challenge for cities and restaurant owners. As Kelly Higginson, president, and CEO of Restaurants Canada, notes, finding a balance between accommodating patio spaces and maintaining infrastructure and accessibility for all is a delicate task.
The Future of Patios
Despite the challenges, patios remain a critical component of a restaurant's success. They offer a unique dining experience, boost sales, and provide a much-needed revenue stream in a challenging economic environment.
As we move forward, it will be interesting to see how the industry and cities adapt to ensure patios remain a viable and enjoyable part of the dining experience.
